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WWF
© Akisi Bolabola
In line with their Go Green Initiative, aimed at conserving the environment, Bank South Pacific (BSP) is joining WWF, a growing number of corporates and numerous individuals around the world in a call to action on climate change.

“The Pacific is our home,” said BSP’s Country Manager Fiji Mr Kevin McCarthy. “The livelihood and future of people all over the Pacific is in grave danger due to changes in the global environment. BSP’s Go Green campaign partners with those who are prepared to get involved and do something to save the environment. As part of our contribution to this, we will continue with the energy efficient practices that we have been doing in our branches, commercial and residential properties.”

“We are a major Bank in the Pacific and Fiji’s second largest property owner. Participating in a campaign to reduce our ecological footprint by promoting efficient energy usage should be the concern for all large corporates in Fiji,” said Mr McCarthy. It is also smart for business as it will help to reduce operational costs

This year Earth Hour asks people to go beyond the hour, and use Earth Hour to commit to an action big or small, that each individual, households and corporates can sustain for the future of our planet.

WWF South Pacific’s Communications Manager, Snehal Morris welcomed the involvement of BSP saying corporates play a critical role in inspiring and facilitating effective action for the environment.
“It is great to have BSP on board, particularly in merging their Go Green initiatives with that of Earth Hour,” Snehal said.

“Now as we put the emphasis on going beyond the hour and encouraging individuals to make the switch to a healthier more environmentally friendlier alternatives support from environmentally consciences corporates are becoming significant.”
“We would also like to encourage everyone in the country that when you’re watching the Hong Kong 7’s please switching off all those other non-essential lights around your home.”

Earth Hour 2011 has reached record participation, with 131 countries and territories registered to take part, on all seven continents, with all G20 countries, thousands of cities, and iconic landmarks and public figures set to join with hundreds of millions across the world to celebrate action for the planet.

Earth Hour Gathers Momentum

Record participation with only a few hours until the world unites for Earth Hour
Only a few hours left. Will you turn out your lights?

On March 26, 2011, pledge to turn out your lights at 8:30 pm for Earth Hour, a worldwide collective display of commitment to protect the one thing that unites us all--the planet.

Just a few hours out from the global lights-out event, Earth Hour 2011 has reached record participation, with 130 countries and territories registered to take part, on all seven continents, all G20 countries, thousands of cities, and iconic landmarks and public figures set to join with hundreds of millions across the world to celebrate action for the planet.

On Saturday 26 March at 8:30pm local time iconic landmarks across the globe will go dark for Earth Hour including:

• The world’s tallest building – Burj Khalifa, Dubai
• Times Square, New York
• Christ the Redeemer statue, Brazil
• National Monument, Indonesia
• London Eye
• Eiffel Tower, Paris
• India Gate, Delhi
• The Alhambra, Spain
• National Mausoleum, Pakistan
• Boudhanath Stupa, Nepal
• Table Mountain, South Africa
• Brandenburg Gate, Berlin
• The Obelisk, Argentina
• Milad Tower, Tehran
• Duomo, Milan
• Davis Station, in Antarctica
• Opera House, Sydney
• Presidential Palace, Lima - world heritage site
• Victoria Falls, Zimbabwe
• Parliament Palace in Bucharest, Romania
• Queen’s Palace, Madagascar
• Government House, Hong Kong
• Royal Castle, Sweden
• Denmark’s Kronborg Castle
• Sheik Zayed Grand Mosque, the largest mosque in the United Arab Emirates
• Santa Maria del Mar Basilica, Spain
• Royal Palace, Thailand
• China World Trade Centre Tower 3 (the tallest building in Beijing).
• Presidential Palace, Indonesia
• Niagara Falls, Canada
• Hanoi Opera House, Vietnam
• Rembrandt Square, Amsterdam

In 2010 hundreds of millions of people across the world, in 4,616 cities, in 128 countries and territories took part in Earth Hour, but switching off the lights was only the beginning. This year Earth Hour asks people to go beyond the hour, and use Earth Hour to commit to an action, big or small, that they will sustain for the future of our planet.

“Earth Hour is a chance for people and communities across the globe to join together with the common purpose of a sustainable future for our planet,” said Andy Ridley, Co-Founder and Executive Director of Earth Hour. “This year Earth Hour asks people to commit to an action, big or small, for the coming year, taking Earth Hour beyond the hour.”

WWF South Pacific’s Communications Manager, Snehal Morris added: “We would like to encourage everyone that wherever you may be from this hour to take some time out to observe this call for climate action.”

“Even though the Pacific emits 0.2 percent of carbon emissions, let us show the bigger nations that we are doing something to reduce our carbon footprint.”
Among the thousands of cities taking part in Earth Hour 2011, many have already committed to taking action beyond the hour for Earth Hour including:
Sydney, Australia where actions include switching to LED lights in parks and streets
Medellin, Colombia where long term water protection and tree planting initiatives form part of a commitment that goes “beyond 60 minutes”
• Shenyang, China where 38,000 hectares of land will be reforested

Also supporting Earth Hour 2011, and committing to taking action beyond the hour, are the following high profile ambassadors:
Model Miranda Kerr, who has committed to buying local, organic produce to reduce her ecological footprint
Wasim Akram, a Pakistan cricket legend, who has made a commitment to stop using plastic bags, recycle and reuse, and use his high profile to promote and encourage the same behaviour throughout Pakistan and the rest of the world
Pocoyo, an animated TV series that will reach out to its millions of preschool-aged fans across the globe over the next year, to inform children about environmental issues
Li Bingbing, the Chinese acting/singing sensation, who has committed to being vegetarian for 100 days this year
Actor Verne Troyer who will go beyond the hour this year by replacing all the light bulbs in his home with energy efficient lighting

An online platform www.earthhour.org/beyondthehour has been launched, that captures and allows individuals, governments and organisations across the globe to share their actions, acting as a tool to showcase and inspire commitments to protect the one thing we all have in common – the planet.
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Notes to editors
Earth Hour 2011 will take place at 8.30pm, Saturday, 26 March, 2011.

Countries and territories that are participating in Earth Hour officially for the first time include:
• Jamaica
• Uganda
• Swaziland
• Iran
• Tajikistan
• Chad
• Azerbaijan
• Gibraltar
• Palestine
• Suriname
• Uzbekistan
• Trinidad & Tobago
• Lesotho

Interviews:

WWF SPPO Communications Manager, Snehal Morris
E: smorris@wwfpacific.org.fj
P: 3315533 M: 9001369
WWF SPPO Press Officer, Jone Tuiipelehaki
E: jtuiipelehaki@wwfpacific.org.fj
P: 3315533 M: 9380979