Kula Stamps

Posted on 11 July 2012
WWF SPPO Conservation Director Sally Bailey and Post Fiji Philatelic Bureau Manager hold up Kula stamps
© Patricia Mallam/WWF SPPO
World Wide Fund for Nature South Pacific and Post Fiji this week launched the Collared Lory or Kula stamp issue which is a philatelic celebration of the life of this bird that is endemic to the Fiji islands.

 

Historically the Collared Lory (Phigys Solitarious) played a significant role in trading between Fiji, Samoa and Tonga because of its prized, vibrant plumage.

 

Colorful Kula bird feathers highly valued for their use in ceremonial dress were traded by Tongans in the Lau group well before the 19th century.

 

In launching the Kula stamps, WWF SPPO Conservation Director Sally Bailey the stamps will raise both local and global awareness about the Kula bird.

 

Also known as the Ruffled Lory, the Kula is the only Fijian rainforest bird to adapt to urban landscapes and human populated areas and can be found in Suva, as well as Fiji’s larger islands, and on the outer Lau islands, Lakeba and Oneata.

 

Fiji can be proud of the fact that though the species has a restricted range, the Kula boasts a stable population, with no decline or substantial threats.

 

“It is exciting that we are still able to witness or have with us a bird that is not only endemic to Fiji but also played a historical role in our economic development as a nation up to the colonial days, and both a cultural and traditional resource,” Post Fiji Manager Philatelic Bureau Isaac Mow said.

 

“Post Fiji will continue to highlight such magnificent species and natural resources and we are inspired by our mission statement that we owe it to be responsible corporate citizens for a brighter and prosperous Fiji and that covers the protection of our natural environment,” Mr Mow said.

 

The Kula stamps are the 14th wildlife issue since the year 2000, many of which have been produced in consultation with the World Wide Fund for Nature.

 

Some examples include Fiji’s Tuna Today and for the Future 2004 stamp issue and the Crested Iguana issue in 2010.

 


WWF SPPO Representative Kesaia Tabunakawai congratulated Post Fiji in helping promote wildlife conservation and protection.

 

“Such stamps serve as an educational and public awareness tool about the importance of wildlife and do benefit conservation efforts,” Ms Tabunakawai said.

 

The stamps were designed by Sue Wickison of Wellington, New Zealand.

 

Quick Facts:

 

Kula Characteristics:

 

Height – 20 cm

Visual – Bright Red underparts and face, purple-blue crown and greenish upper parts and wings

Gender differences – females have paler crown

Grouping – found in small pairs

Flight - Fast and straight flyer with quick shallow wing beats, with a call that is a high-pitched single or double shriek

Diet – fruits diet, seeds, nectar, blossoms

WWF SPPO Conservation Director Sally Bailey and Post Fiji Philatelic Bureau Manager hold up Kula stamps
© Patricia Mallam/WWF SPPO Enlarge
WWF SPPO Conservation Director Sally Bailey launches stamps
© Patricia Mallam/WWF SPPO Enlarge
Collared Lory or Kula bird stamps
© Theresa Ralogaivau/WWF SPPO Enlarge