Earth Hour | WWF

Earth Hour


Earth Hour is a worldwide grassroots movement by WWF to unite people to take action for the planet. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage hundreds of millions of supporters, individuals and organisations alike, in more than 7000 cities and towns in over 172 countries and territories worldwide. As the world’s first open-source climate change campaign, Earth Hour has inspired millions worldwide to take action for our planet and help change climate change.

What is the focus for Earth Hour 2017?

In 2017, Earth Hour is calling on teams and individuals around the world to ‘shine a light on climate action’. Since 2007, the year of the first lights out in Sydney, the need for climate action has accelerated. We have also witnessed unprecedented momentum in individual and global climate efforts. With Earth Hour 2017, we aim to harness the collective power of the crowd to create the exponential impact we know we can achieve by putting the spotlight on climate action and the potential of individuals to change climate change. Whether it is garnering public support for renewable energy or climate-friendly policy or fostering collaboration between people across borders to tackle regional climate issues, Earth Hour 2017 is uniting millions around the world to join the movement and be a part of making climate change history.

How will Earth Hour 2017 be different from previous years?

In keeping with the growing potential of social media to provide a space and voice for activism, supporters can take a stand and show their commitment to the cause of climate action in the digital space. From donating their social power (i.e. their Facebook timeline) to allow Earth Hour and WWF teams around the world shine a light on climate issues through a series of automated posts, to changing their profile picture on social platforms as a symbolic act for the cause, supporters are being invited to lend their voices for the planet in a few clicks on As such, while homes, cities and landmarks switch off for the hour creating the powerful visual impact of previous years, the virtual world will also see its own equivalent of Earth Hour uniting people behind computers, mobile phones and tablets, regardless of where they may be, around the common cause of climate action. 


	© WWF-Pacific
Earth Hour 2017 will be celebrated @ Sukuna Park
© WWF-Pacific

WWF-Pacific Earth Hour 2017

Earth Hour Blue is an all-new digital crowdfunding and crowdsourcing platform for the planet launched in 2014 to capture the power of the crowd and engage people around the world beyond the lights out event. The crowdfunding section of the platform allows participants to financially support and deliver positive, tangible changes to the environment and communities all over the world. Individuals can also use Earth Hour Blue’s crowdsourcing platform, which will call for people to add their voice to some of the biggest environmental campaigns across the world.


  • Earth Hour 2017 will take place on Saturday 25th of March from  8:30 PM -  9.30pm. So lock the date and keep coming back to find out what’s in store and how you can get involved.
	© WWF- UK