Earth Hour is a worldwide grassroots movement by WWF to unite people to take action for the planet. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage hundreds of millions of supporters, individuals and organisations alike, in more than 7000 cities and towns in over 172 countries and territories worldwide. As the world’s first open-source climate change campaign, Earth Hour has inspired millions worldwide to take action for our planet and help change climate change.
Earth Hour 2016’s campaign objective
Coming out of a historic COP21, Earth Hour 2016 will call upon its millions of supporters around the world to shine a light on climate action, to celebrate what we have achieved together and reiterate our collective commitment towards changing climate change. In 2016, coincidentally also the tenth lights out, Earth Hour will roll across the globe at 8:30 pm local time on Saturday, 19 March. During this global moment of solidarity, we will ask Earth Hour supporters around the world to take a stand to solve our planet’s biggest environmental challenge yet and shine a light on climate action.
Why is Earth Hour’s global theme Climate Change?
Climate change is the one of the biggest environmental challenges our planet faces today. Earth Hour aims to inspire and empower individuals, businesses and governments around the world to push climate change to the top of the agenda. From promoting renewable energy and sustainable agriculture to funding projects to protect forests and ecosystems and encouraging climate education, there are many actions we can take as individuals and organisations to help change climate change.